Out of all of the haul videos posted on YouTube, I chose “New in My Closet! Spring Haul & Styling Tips (Forever21, JCrew and MORE)” because it was exemplary of many of the themes we discussed in class. To summarize, Tiffany brings us into the intimate space of her closet to share what she has recently purchased at Forever21, JCrew and other stores for the spring season. What sets this video apart from most of the other fashion haul videos is that Tiffany gives tips on what to wear with each piece not by just saying what she would pair with it, but rather showing the viewer a nearly completed outfit. For someone in need of styling tips, this model of a haul video is probably most helpful. Other haul videos tend to just show what was recently purchased, but not how to wear them as a whole look. For those who like Tiffany’s style, she could be considered a cultural intermediary: a translator from cultural industries to consumers. In this case, the cultural industry would be fashion and style.

I think Tiffany is a skilled, practical stylist because she relates to the average girl. She is an omnivorous consumer and relays those values to her viewers. From the title alone, you know she is omnivorous because she shops at all different kinds of stores, not just “highbrow culture” ones. She consumes from all cultural categories: Forever21 to BCBG and JCrew to Club Monaco. She also mentions great sales and deals for particular items. Her target audience most likely cannot afford to buy only designer brand items, so she mixes different brands with each outfit. At the same time, however, she has a certain level of cultural capital (access to a particular cultural class, knowledge of culture, skills, tastes, behaviors; ability to aesthetically evaluate cultural objects on their own terms.) Some viewers might not have the economic ability to shop at the stores she does at all. However, she has the knowledge to pass down tips to everyone no matter where they shop so that they can have her similar style.

Lastly, Tiffany did a great job with varying her outfits. She showed us dressy pieces, more casual outfits, shoes and jewelry. She had a great variety of color, prints, and fabrics. Not every viewer will like everything she showed (I thought those wedges were horrible), but each viewer can find at least one piece or outfit that they like. Towards the end of the video, she declares her personal style as a mixture of sweetness and tough, edginess. Her style and wardrobe pieces may seem to be “her own,” but Bourdieu states that tastes are indeed dictated by the social position one is in. For example, she stresses how valuable the print shorts she bought from JCrew are to her because it is difficult for her to find shorts that fit right. However, someone who has a different cultural capital may think those shorts are too conservative as they are too long or too loose.

Tiffany is able to sustain a certain level of cultural capital because she knows the right way to wear her clothes, repeat outfits and add variations. She has embodied cultural capital (Holt) and returned the knowledge to the viewer.

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